Communications theory and conservation social science are explained. Roles for communicators in conservation organizations are examined. Students are introduced to behavior change theory and conservation psychology. Audience analysis and diversity are emphasized for achieving goals in conservation communications.

Conservation media literacy and media activities and practices are examined and analyzed. Students learn techniques and practices for developing written and visual media and gaining earned media attention. New directions and strategies in conservation communications are analyzed.

Fundamentals of digital and social media, and strategic online communications are explained and examined. New and emerging digital media platforms for conservation outreach and engagement are discussed and evaluated. Conservation organizations and practitioners’ use of social media, podcasting and video are analyzed.

Strategic communications planning and messaging for conservation are examined and evaluated, including case studies of specific plans and strategies. Students develop strategic content and materials and evaluation programs using research and best practices.

Examining and developing appropriate conservation communication strategies for conservation/environmental crisis response and recovery. Media, personal and other communications during near- and long-term planning scenarios are examined. Conservation management organizations’ and practitioners’ use of different messages and media platforms are also analyzed.

Social marketing and conservation marketing principles and projects are explained and evaluated. Students learn political and leadership communications techniques and tactics, including public speaking skills, governmental outreach and testimony and collaborative communications planning.