Marketing Warner College
Our team and our divisions throughout the college market the Warner College experience and offerings through digital and traditional media to include:
- Print and digital advertising
- TV screens, digital monitors, print ad space buys, web banners, etc.
- Public relations media and materials
- Brochures, infographics, pamphlets, etc.
- Social media posts
- See related size guides for reference
- Informational emails and internal communications messaging
We define marketing as the distinct activities our College communicators undertake to promote our educational experience, offerings, enterprise and expertise. We can market directly to our target audience of students and potential students or more broadly to other organizations and groups.
Our Visual Brand Language
The Warner College visual brand language (VBL) is our unique “alphabet” of design elements that includes shapes and icons, colors, materials, typography and composition, which directly and subliminally communicate Warner College values and personality through compelling imagery and design style.
We ask that the Warner VBL be applied to all Warner College-related graphic design to create consistency and cohesion of our brand across design and media.
This page is our college’s online resource for branded visual communication. This style guide includes a description of Warner College’s brand language assets, as well as practical recommendations when developing print, web, and promotional items.
Click here to see the full visual brand language. Below are links to the assets included in the VBL.
Logos and Marks
Click on logo icons to open a folder containing all file formats for the respective college mark.
Typefaces
Warner College typefaces are as follows as well as the context in which to use each respective typeface.
- Primary Headlines: Industry Demi or Bold
- Secondary Headlines: Industry Book or Light
- Body Copy: Proxima Nova
- Body Copy: Elena
Colors
Icons
Patterns
