About Wen
Wen Zhang, Ph.D. is an Assistant Professor in the Department of Human Dimensions of Natural Resources at Colorado State University. Wen joined CSU in Spring 2023 after receiving her doctoral degree from the University of Central Florida in Orlando. Her research centers on understanding the nature and structure of the tourism experience with a focus on the roles of emotions and storytelling in experience design and destination marketing. She has extensive experience working in interdisciplinary teams and actively collaborating with industry and local tourism organizations. Some of her research projects include Experience Mapping Project, Tourism Story Project, Narrative Immersion in Theme Park Experience, Ponte Vedra Tourism Planning Project, and Madden Media Destination Marketing Project. Wen is also a lead instructor of the Master of Tourism Management (MTM)-China program.