Mark Gasta, Associate Professor in HDNR’s Master of Tourism Management and the Graduate Certificates of Ski Area Management and Adventure Tourism offers his insight into the history of why the cost lift tickets have heavily increased in “How Did Lift Tickets Become so Expensive” published by TransWorld SNOWboarding, now Snowboarder.com.

Access the full article here: https://www.snowboarder.com/transworld-snowboarding-archive/snowboarding-photos/when-did-ski-resort-lift-tickets-become-so-expensive/